Insights are key in KSA
Like any other market, understanding the local culture, humour, and traditions is key to achieving results. Consumers are very active on platforms like Instagram, Snapchat, and YouTube.
These two brand awareness campaigns for Saudi Arabia were created around two local insights. One was that by the end of the month, people are generally broke—not a unique insight, but we added that if you are not broke, people are curious as to why you are not.
The second is based on the expression "don't put your feet outside the blanket" or "spread your feet outside the carpet" — spend but don't overspend. With the ENTERTAINER, there is no need to worry.
